笔辞蝉迟罢颈尘别：7/21/2017
GTIIT acceptance letter is flying to your houses.
The set of VI designs of GTIIT has shown its position – rationality, steadiness, innovation and vitality.
?
The acceptance letters are official permits to study in GTIIT. Then, what is the origin of its design? We interviewed Zhangyi, a teacher from Cheung Kong School of Art & Design, STU.
?
“Series designs are systematic and consistent. Generally speaking, we need a set of memorable visual designs to distinguish institutes from each other. One can tell the branding position of GTIIT right from its badge: both the rationality & steadiness traditionally followed by science and technology and vitality and innovation bred by the era. We follow the style in our recent designs for GTIIT,” said Zhangyi.
?
The design for GTIIT acceptance letters is of no exception. The framework of the letter looks like a picture frame made of standard color blocks, while the elegant background consists of gradient color blocks, the architectural drawing and an anti-fake shading sealed as “GTIIT”. For the main body, it lays on the middle of the page, formal and solemn.
?
Zhangyi pointed out, the design for acceptance letter was really important. For freshmen, acceptance letters are the permits, the first impression upon universities and a lifelong-valued gift. More significantly, it is the image of a university. Some said that many acceptance letters are too solemn, traditional and even out-of-date. Our research proved this hypothesis. How to combine solemnness to vitality becomes one of our goals for the acceptance letters. After discussing on a few drafts, we decided on the final version of the acceptance letters and printed them out.”
Besides an acceptance letter, there are a SIM card, a debit card, a notice for freshman and a form for survey on students' family economic conditions.
?
